Who can carry out teeth whitening procedures?

Teeth whitening products were confirmed as being 'cosmetics' on the 28th of June 2001 by the House of Lords ruling which took place in the case of Optident Limited and The Secretary of State for Trade and Industry. This means that they fall under the European Union Cosmetics Directive (implemented in the U.K. by the U.K. Cosmetic Products (safety) Regulations 1996. Tooth whitening is therefore legally a COSMETIC procedure and NOT a DENTAL one.

The legal definition of a 'cosmetic' product is as follows: "any substance or preparation intended for placing in contact with the various external part of the human body, or with the teeth and mucous membranes of the oral cavity, with a view, exclusively, or principally, to cleaning them, perfuming them, or protecting them, in order to keep them in good condition, change their appearance, or correct body odours"

Why is your price one of the lowest around?

To answer that question it may help to make an analogy with a product that we purchased a few months ago.

In November of 2009 we paid nearly £500 for a manual and 1 C.D., the actual cost to produce these would have been less than £20, however the 'knowledge' we were buying via the manual and C.D. had, for us at least, a massive 'perceived value' so we paid a high price, relative to the actual cost of the material. But what we bought put us 'ahead of the game' so for us, it was worth while. Someone else could just as easily have sold that for £75, and to be truthful if we'd been able to come across an entrepreneur who had been selling the manual and C.D. at that lower price we would have snapped their hands off.

Teeth whitening is no different - we could have gone down the route of charging a few hundred pounds for our service - but then we would just be like everyone else. As is the case with the description of the manual and C.D. above, it is important to remember - the person who sells the same product for £75 when compared to the businessman who sells it for nearly £500 ISN'T selling an inferior product - he or she is merely marketing it in a DIFFERENT way. We have simply decided to market our teeth whitening service at a MUCH lower - but still profitable price - albeit a lower profit - but that is our choice. The reason? To be different from EVERYONE else, otherwise it becomes very 'hit and miss' as to whether we as a company may even be considered by the prospective customer considering teeth whitening.

The knock on effect to having more customers at a lower price is that we increase our customer base more rapidly from the inevitable 'recommends' which tend to follow - one look at our testimonial page will show you that friends, acquaintances and colleagues of previous clients are being recommended to use our service based on the excellent results our customers are receiving - so for us, offering the service at a lower price has proved the correct course of action to take.

We stand by our statement immediately below:

You will not find a better - more effective teeth whitening system ANYWHERE - that's GUARANTEED! How can we be so certain? Because teeth whitening companies tend to use similar products - the ONLY difference is how much they charge for them.

I notice you offer two forms of treatment, the mobile service and the D.I.Y. service.  Why?

Our mobile service is extremely effective, one look at our 'client comment' page will show the level of customer satisfaction we achieve. That said, we have had a number of enquiries from previous clients asking  about the most effective way of MAINTAINING their whiter smile at the lowest possible cost. We researched a large number of suppliers from around the world, including the U.S.A. Canada and Europe, we obtained several kits from different sources and gave them out to volunteers, the best AND most consistent results came from the company who is our present supplier.

As you will see from the genuine, untouched photograph on our Enhancer Product page we were impressed by not only the result, but also the quality of the product and its presentation. Yes, it was one of the most expensive, so much so that its recommended retail price of £99 exceeds our mobile service cost of £89, however we have negotiated a substantial discount by bulk ordering and OUR price for the D.I.Y 'Enhancer' treatment is £29.95 if bought as a 'stand alone product' however if you have obtained our Power Whitening Treatment you will be offered the kit at £20 on the day the treatment takes place (£22 inc P&P if ordered at a later date)

The North East's NumberTeeth Whitening Service

I've seen whitening pens advertised elsewhere as a 'free' gift if you have teeth whitening completed, are these similar or as good as your D.I.Y kit?

We could supply whitening pens too, they're dirt cheap to buy and as a 'marketing ploy'... well most people like something for nothing don't they?

Why do we not give them away? They're a bit like lipstick, well, less so actually, at least lipstick is on the outside of your mouth. Whitening pens place the colour on your teeth, which are obviously right inside your mouth and therefore constantly in touch with the mouth's natural lubricant - saliva, which very quickly wipes it off, so constant re-touching is required - hence the analogy with lipstick.

Besides, if you think about it, why would a company offering an effective teeth whitening service want to offer an independent product to touch up their client's teeth after having their teeth whitened?

We pride ourselves in not having to resort to such offers, which are nothing more than marketing ploys - in essence, something 'seemingly' for nothing - but to be blunt - useless in terms of being able to give you any real benefit. 

We regard them in a similar vein to teeth whitening products available on eBay for a few pounds.

We will not supply our customers with products which will not help them and are there merely to make it look as if you are getting a bargain. Our D.I.Y. product WORKS, see the untouched picture on our D.I.Y. Product page.  Some people have wanted to buy it as a 'stand alone' product, however it was designed and is primarily sold as a 'top up' to the mobile service.

The two in unison give you the BEST results that money can buy. We sincerely believe that no matter how much more you are quoted elsewhere, you will NOT obtain a whiter smile. A recent advertisement in the Sunderland Echo newspaper quoted a dentist as saying that he only used trays and an office based light system, similar to ours to obtain the best results for his clients. We agree.

For free tips and advice why not follow us on Twitter?

@smilesenuk.

I rang up another teeth whitening company who was more expensive than you and when I mentioned your companies name and asked why they were more expensive than you, the person I spoke to said they used better products than you. Is that true?

The above is a genuine question put to us by a female enquirer in November 2010.  Let us refrain from what we could have said, and allow diplomacy to rule instead. As was pointed out to the young lady, we are not in the habit of talking to competitors about our operation, although we do receive calls which probably do emanate from competitors from time to time. You can usually spot them because the caller generally claims that they are researching teeth whitening and seem remarkably well informed about the products on offer in the marketplace and  they  more or less 'tell' you what they believe you are using rather than 'asking'. Many questions then follow, but you never hear from them again.

As intimated, we do not talk directly to competitors, therefore saying "we use better products" means they are exaggerating (I'm being 'kind' using that word) or they've rang us and used a little subterfuge to elicit information from us by pretending to be a customer.

If they've done the latter they will know only too well that we use what THEY use - there are few products which work effectively to whiten people's teeth, no one has access to something 'different' or 'better'.

The REAL reason that someone is more expensive is either a) their overheads are high and they have to recover them from 'someone' - guess who that 'someone' is?  If you answered "me - the customer" you've got it in one! Or b) They KNOW that people will pay a premium to effectively enhance their appearance, so because they KNOW that, they will charge what the market will bear.

Sometimes it's a mixture of 'a' and 'b'. Is that a bad thing? No, it's just business, MANY things are sold WAY over the odds, WHY? Because people WILL pay, it's called the law of supply and demand.

Houses and cars are a prime example, many homes are over priced based on location, the owners KNOW they can charge a premium - so they do.

Supply and the demand will ultimately  decide the cost that people are charged for a product or service

We CHOOSE to market OUR service at a REALISTIC price and NOT by providing an inferior product - we all invariably use the same product, or a derivative, so to say someone else charges more because they use 'better' products is simply not true.

If it happens to you, ask the person at the other end "what product DO Smile Sensation use"? Followed by, "how do you know that"? "What product do YOU use"? "Why and how is it 'better"? Finally, ask if they would have any objections if you rang us to verify their answers and you'll get back to them.  We'd be as interested as you in their reply.

Competition we don't mind, we just ask for genuine reasons why people charge more than we do.

How long does the Mobile Service treatment take?

With Smile Sensation U.K. you only require 1 short visit. The actual treatment itself takes around 60 minutes. During the process you simply sit back and relax by listening to music or watching T.V. if you wish.

With the use of our latest technology, your teeth should look noticeably whiter for up to 24 months, this can be longer, however your own lifestyle (following the treatment) will ultimately determine the longevity of the result.

Does it hurt?

With traditional systems used by dentists and some other teeth whitening companies patients could often complain of having extremely sensitive teeth for several weeks. Smile Sensation U.K. uses a new and revolutionary system direct from the United States which eliminates this uncomfortable feeling.

L.E.D.  verses Lazer and U.V. Teeth Whitening - what's the difference?

L.E.D whitening is the most advanced teeth whitening system available today. You can have the beautiful smile that you want in just 1 hour - or less. Previously anyone interested in whitening their teeth had to rely on home kits or lazer,

The introduction of the patented L.E.D. whitening technique has improved on these former methods by increasing customer comfort - there is no heat emitted  because our L.E.D. system does not use  Ultra Violet (U.V.) light which can generate uncomfortable warmth.

 Our L.E.D system gives you a whiter smile in an hour or less.

You can find the order buttons by clicking on the 'Price List' tab at the top of this page.

How does the Smile Sensation U.K. Mobile System system work?

The surface of your teeth contains millions of microscopic pores, over the years, additives contained within food and drink, as well as tobacco etc, penetrate these pores and cause the tooth enamel to change colour. Teeth whitening gel is gently applied via a small brush to the teeth, the gel is activated and begins its work when a soft 'cool' L.E.D. (Light Emitting Diode) is focused on your teeth, This has the effect of removing the staining from the pores and effectively deep cleans your teeth.

Most certainly not! Recently, Trading Standards in the United Kingdom found that 14 out of 17 different whitening kits which they tested, actually contained illegal amounts of chemicals that could have caused harm. Smile Sensation U.K. only uses legal levels.  With the Smile Sensation U.K. 'cool' L.E.D. mobile treatment, it's a simple 60 minute procedure.